Internet Solutions 2003
What's Your Agenda for 2004?
10-20-03
When prospects visit your Website do they go where you want them to go and do what you want them to do? Maybe we should back up just a minute and start with this question: What do you want people to do when they visit your Website? Here are some answers to that question. Please select the one answer that best describes the agenda you have for your Website.
How
did you answer? If you chose either A or C you may be an
incurable optimist, unaware of how people behave online and
likely to be disappointed with your Web results. If you
selected answer B and you have good Email follow up strategies
in place, you are ready for online success. Why? Because the
odds are that more people who visit your Website will be in
the Determining a Need stage of the buying process than
in the BUY STAGE. For more information about the Buying
Process and how to use this knowledge to your advantage, read http://www.sellrealestate.net |
Regardless
of your actual agenda, you can find out what prospects are
doing on your Website by checking your Web Log Statistics. Web
Log Statistics are provided by good Webmasters so that you
know how many visitors come to your site each month, what
pages on your Web get the most activity, where visitors come
from and a host of other valuable marketing information. This
is Information with a capital "I" that you need to
know. Here is why. When you know
the number of monthly visits you get to your site it is easy
to figure out your Website’s response rate. This is so easy
to figure out, in fact, that you can do it right online at http://www.sellrealestate.net |
If you want to increase your Website’s response rate or in plain English, if you want more action from your Website here are some things you can do. Study Your Competition . Look at other Websites that rank well on the major search engines to determine what your competition is offering. Then do Better. If all the real estate Websites include featured listings, MLS search and custom home search you have got to include information or an offer that sets you apart and this difference must be demonstrated LOUD and CLEAR on the homepage.Include Multiple Offers . Considering that a variety of people with their own agenda will visit your Website, you will fare better if you include a variety of offers on your site designed to appeal to more than one type of visitor.Think Email . Since most of the people who visit your site will not be ready to buy or sell at the moment, concentrate on making offers that will invite visitors to leave you their name and Email address. Armed with this information you are in the perfect position to keep in touch with those prospects all through the Buying Process. When they are ready to buy, they will contact you. If you do not have Email Marketing capabilities built right into your Website, you need a change. Visit http://www.sellrealestate.net/realestatewebdesign.htm to find out how to add this vital element to your Web strategy. |
